A new Era in Product Security
We prevent the distribution of counterfeit products - using blockchain technology
Our Solution
We prevent the distribution of counterfeit products
We offer a software infrastructure enabling companies to verify their product’s uniqueness to consumers. Its key advantage lies in its user-friendly interface, requiring only a smartphone camera for verification.
Utilizing Non-Fungible Tokens (NFTs) embedded as images or QR codes, the technology ensures absolute counterfeit protection for various branded products. By leveraging blockchain, it guarantees both product authenticity and supply chain integrity.
The danger of counterfeit products is most pressing in highly regulated markets.
In market environments with high regulations we rely on the authenticity of the products we consume. This is especially problematic in the pharmaceutical and nutrition sectors. When counterfeit products penetrate into these markets lifes are at risk.
The Problem
Every third Person has purchased a counterfied product before
One in three Germans has unknowingly purchased counterfeit goods, a figure consistent across the DACH region. With the rise of online shopping and platforms like TikTok, the presence of fake items has increased dramatically since 2015. The OECD and EUIPO estimated the global damage from counterfeits at about €412 billion in 2019, likely higher today. Over 60% of these counterfeits circulate within Europe.
Counterfeits now extend beyond luxury items to essentials like food, electronics, and pharmaceuticals, risking consumer health and safety. In developing regions, approximately 30% of medications are believed to be counterfeit, leading to severe health crises. The challenge lies not only in stopping these fakes but also in managing complex supply chains to ensure safety. Effective technology solutions are crucial for companies to verify their products and protect consumers.
Our Product
We built a verification engine that can used by anyone, anywhere
Our product offers a comprehensive solution consisting of five core components. First, the MCSS Blockchain provides proprietary blockchain technology ensuring product authenticity. Second, the MCSS Control infrastructure enables companies to generate and print NFTs for product verification.
Our user-friendly Consumer Interface allows consumers to easily verify product authenticity via smartphone cameras – without downloading an app. Additionally, our Token Economy infrastructure allows consumers to hold tokens earned through product verification, while the MCSS Wallet provides a user interface for token usage and management, offering additional profit opportunities.
In 2012, the United Nations announced its 17 Sustainable Development Goals, also known as the Sustainable Development Goals.
The goals
These guiding principles aim to create a fairer, more peaceful and more sustainable world on an economic, social and ecological level. The goals came into force on January 1, 2016 with a term of 15 years.
In contrast to the Millennium Development Goals, they apply to all countries. In addition to creating equal opportunities, protecting biodiversity and combating world hunger, healthcare is also an important aspect of the Sustainable Development Goals. All people should have access to appropriate medical care without suffering financial problems as a result.
Effective medications
In our opinion, the biggest challenge to establishing blockchain in the healthcare sector is the change in attitude that is required – from all parties involved. Manufacturers and distribution partners in the supply chain would need to work more closely together than they do today to fight counterfeit products. This is especially pertinent in the pharmaceutical and nutrition sectors.
We believe that this is where the future of blockchain technology lies. Creating digital trust, enforcing more honesty between all parties, and reducing existing hacking risks: Blockchain could help solve many problems. Data security could also be improved with its help. And when it comes to the fight against counterfeit medicines, it could even save lives.
Pioneers in Product authenticity technology
Invest in Medicoinswiss and bet on the future
Innovative technology, sustainable growth – your successful partnership inProduct authenticity.
